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Edible Cutlery: Have Your Spoon and Eat It Too!

Eat Your Spoon Have you ever wondered about the negative impact of the plastic waste that that has been generated and has to be dumped after you attend a party where the food is excellent but is served using plastic? It might just make you a tad bit upset after the excellent time you had […]

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Eliodomestico – Solar Powered Water Filter

 We all know that potable or drinking water is increasingly hard to come by these days. In Indian cities most households pay for water cans that are delivered to the house or office on payment. But what about in rural and coastal parts of the country where such services are not available and the poor […]

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‘Green Marketing’: The Big Picture !

You hear the word bandied about in boardrooms…’sustainability’… and are left wondering what this actually means to advertisers who have a brief to follow and strategists who have communications plans to develop.  When trying to define something, it is often useful to describe what it is not and in this regard I’d like to demystify […]

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Green Companies Equals Loyal Consumers !!

‘Better behaved businesses for loyal consumers’. An analysis of the SA Sustainability research conducted by Ogilvyearth, reveals that consumers want businesses to give them the right reasons to buy their products and services. While even more people – 88.2% compared with 85% in last year’s survey – would boycott a company or brand if they […]

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Eco-homes arching their way forward!

By Apurva Bose Dutta  While nature is gradually becoming a meaningless object of consumption, thank God for architects in India who have led the way for eco-friendly architecture. The style of architecture reflects an attitude towards life, and it commands a certain authority in creating the face of a city; hence, responsible architecture replacing expensive […]

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Changing society’s attitude towards environment by changing society’s culture

Man has been seen to have an inherent nature to segregate within the species according to an individual’s colour, ethnic group, language, profession, high income groups, low income groups etc and the list goes on to infinitesimally smaller and smaller groupings within each group. It can also be observed that each of these groups form […]

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